The Internet has, without a doubt, changed numerous aspects of modern life. We shop online, we date online and we communicate with friends online. What?s more, it has transformed modern businesses, enabling employees to work more effectively.
However, the Internet also gives workers more opportunities to procrastinate. Facebook, Twitter and LinkedIn are just three of the many social networks that could distract employees from completing tasks, by chatting with friends on Facebook, following the latest news on Twitter or even looking for a new job on LinkedIn.
As a result, companies all around the world have been forced to either adapt or create policies that guide employees in how to go about their daily business. While some companies are as strict as possible and insist that employees do not log on to any social networking sites during working hours, others allow employees to visit these sites on their lunch break or in between tasks.
Social Media Company Benefits
Some companies even recognize that social networking sites, particularly Twitter and LinkedIn, can provide company benefits. With Twitter often breaking news, employees can follow industry-specific developments, as well as industry thought leaders that offer great recommendations, advice and innovative insight.
LinkedIn can also be beneficial because the site?s industry discussion groups often provide intellectual stimulation and new ideas that employees can integrate into their own work. Also, for companies with profiles, LinkedIn can provide alternatives to formal training programs. For example, online seminars provide a creative and interactive learning environment that can help employees continue their training ? all from their office desk. In the current financial environment, this is an attractive alternative to costly and timely formal training programs and conventions.
However, while saving on training expenses is one of the business perks of LinkedIn, many businesses are cautious of the fact that, through following rival companies on LinkedIn, staff could become aware of employment opportunities at these companies. Not only could employees read a full job description, but it is possible that they could go as far as submitting an application, using their LinkedIn profile to build their application form in a matter of minutes.
It?s a Fine Line
Clearly, companies around the world need to be wary about how they control employee Internet usage. Too strict, and they could risk pushing strong workers away and losing them to rival organizations. Not strict enough and they could find some employees taking advantage of company policy ? completing only the minimum amount of work required and spending large amounts of their working days online, talking to friends and eating up valuable company time.
About the Author: Sebastian is a Learning and Development Consultant at the leading project management training consulting company, Thales Training & Consultancy. With a background as a corporate presenter and trainer, Sebastian specializes in behavioral change and emotional intelligence. He is also a qualified MSCEIT practitioner.
Tags: Sebastian Bos, Thales Training & Consultancy
Source: http://socialspark.com/how-has-social-media-changed-company-policies/
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