Apple Tops Android In Mobile Ad Performance, But Windows Phone Still Leads The Pack

Mobile ad optimization platform?Smaato, Inc. released the results of its mobile ad report for Q3 2011 today and found that, for the third consecutive quarter, Windows Phone (156) led the company's "Smaato Index," a measure of mobile operating system click-through rates. In second place was RIM (113), which has now overtaken both Apple (89) and?Android (84) .

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