How To Win At SXSW: Give Away Experiences, Not Grub and Booze

The fundamental mistake companies make when marketing at SXSW is giving away things I can easily buy on my own. Open bars and taco giveaways only attract freeloaders. If brands want influencers to take notice, they have to provide unique experiences. From my last 3 SXSWs, I couldn't tell you who provided the ice cream sandwiches or Lone Star beers. But Zynga's warehouse concert with TV On The Radio, Tagged's limo rides, and Diggnation's fire-eating magician -- those I remember.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/HLMgo9rGRSk/

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