Thursday, August 2, 2012

Bitter Celebration; the #IPApocalypse | Firestone Walker Brewing ...

In honor of International IPA day this year we thought we?d drop some real IPA knowledge on you!? Sam Tierney one of our very own brewers was kind enough to lend us his thoughts and a whole lot of history on this popular style.

?After the #IPApocalypse, only the hoppy will survive.?

-The Beer Jesus

It?s no secret that a warm climate is conducive to beer drinking. There?s nothing quite like quenching your thirst on a hot afternoon with a crisp, cold, hoppy, beer. Back in the late 18th and 19th centuries, British ex-pats in India would have absolutely agreed, though I haven?t been able to find evidence of any self identified ?hop heads? during that historical period. In its current interpretation, India Pale Ale, commonly abbreviated as IPA, is a beer of gold-to-copper color that is high in hop bitterness, flavor, and aroma, and tends to be higher in alcohol than regular pale ale. Beyond that, IPA has taken many forms over the past couple-hundred years, from higher in alcohol and aged for months in wooden barrels, to lower in alcohol and drunk as soon as possible. IPA has one of the coolest (yet just as misunderstood) histories in beer, so lets start by taking a hop-lined stroll down the history of craft beer?s fastest-growing style.

IPA got its start at the Bow Brewery on the river Thames, London in the late 18th century, though it wasn?t called IPA until several decades after. Owner George Hodgson gained control of the British trade of beer to India through fortuitous location and generous credit to the East India Company, which had a monopoly on trade to the colonies at that time. Hodgson sent several beers to India, including the dominant beer style of the day, porter. Serendipitously though, his pale ale, called ?October beer,? became a hit after it was discovered that it aged perfectly in the cask during the sea voyage, arriving with a perfect balance of flavor and refreshingly sparkling carbonation.? As was the common practice for export beers at that time, it was hopped at a much higher rate than beers destined for domestic consumption in a shorter time frame. The Brits in India loved it and Hodgson made a fortune.? After some shady business practices by Hodgson?s successors in the early 1820s, the East India Company approached Samuel Allsopp of Burton Upon Trent to produce a suitable replacement for Hodgson?s product. Until this time, the brewers in Burton had been known for their Burton ales, which were strong, dark, and sweet. They supplied a thriving export market in the Baltic until the Russians imposed a high tariff that effectively shut them out. The Indian market seemed like a good way to regain those lost sales, and Allsopp got to work on producing a highly hopped pale ale to send to India.

When Allsopp created his new beer for the Indian market, something happened that was unexpected: the water in Burton, which is very hard due to high levels of calcium sulphate (gypsum) allowed him to make a paler beer with an even better hop flavor than what Hodgson had been brewing in London. Burton IPAs, soon brewed by other local brewers such as Bass, became preferred in India to Hodgson?s products. It took several decades, but brewers in other cities realized that it was the higher gypsum content of the Burton water that allowed for such pale, deliciously hoppy beers. They started ?Burtonizing? their brewing water by adding gypsum, so that they could replicate the Burton beers. By this time, IPA was being brewed all over Britain for the domestic and export markets, even up in Edinburgh. Domestic IPA was hopped with about half the amount of hops as the IPA sent to India, and was in some cases just a renaming of a pale ale that a brewery already made.

I?m sure that you?ve probably read a Cliff Notes story of IPA on a beer menu or website, but there are a few points that many people tend to get wrong for some reason. For one, there was never a definitive invention of the style; Hodgson simply exported beers that he had already brewed. It was well known at the time that in order to prevent spoilage, beers brewed for export to tropical climates needed to be hopped at higher rates than beers for domestic consumption. IPA was also not a particularly strong beer, as is often thought today. In a brewer?s range in the 1800s, IPA was likely to be one of the weaker-to-medium strength beers. They didn?t mess around back then. IPA kept well for two reasons: it had a ton of hops in it, which have anti-microbial properties, and it was attenuated to a higher degree than most other beers, leaving less residual sugars for spoilage organisms to consume. Alcohol simply wasn?t an important part of the equation. So what we can take away from the first IPAs is mostly that they were very dry, considerably hoppy, and of a moderate strength for the time period. Export versions were consumed after aging considerably on the voyage, but domestic versions were consumed much younger, with accordingly lower hopping rates.

The first World War and the subsequent shortage of raw ingredients took its toll on the strength of British beers. Everything that was taxed for the domestic market got weaker, and IPA was no exception. While in the late 1800s, you might have seen an original gravity of 1.055-60 and an ABV of about 6.5%, things bottomed out with beers like Greene King IPA, at a puny 1.036 original gravity and 3.5% ABV. While beers like this may have remained hoppier than your standard pale ale, they were often only distinguishable in name. Over the 20th century, IPA in England averaged about 1.040 original gravity and the low four percent range of alcohol. If you are interested in reading more about the history of IPA and other British beer styles, I highly recommend picking up a copy of Amber, Gold, & Black?The History of Britain?s Great Beers by Martyn Cornell.

IPA wasn?t as important to historical American brewing, but it did exist. Ballantine IPA was considerably hoppy and even aged for long periods in oak, though it started to decline and eventually died in the 90?s after being bought out in the early 70?s. Early craft beers like Anchor Liberty Ale and Sierra Nevada Pale Ale got American beer drinkers turned on to the fruity, piney, and floral flavors of American hop varieties (Cascade in the case of those two beers), and Americanized versions of English pale ales started to thrive. From there, it?s been a steady progression toward more and more hops! The modern American model for IPA has typically looked back to the strength and hoppiness of the 19th century English IPAs for inspiration. IPAs today tend to be 6-7.5% alcohol by volume and are very bitter and hoppy, while double or imperial IPAs start at the top of that range and can go to over 10% alcohol and typically have ?criminal? hopping rates, to use a descriptor from one of my German brewing professors. The West Coast in particular is known for IPAs that pack more hops and alcohol than many others, though this more extreme take on the style is found virtually everywhere these days. Fresh hop flavor and aroma are definitely emphasized more in modern IPAs than those of 150 years ago, and IPAs are typically consumed as fresh as possible in order to preserve the fragile, volatile hop oils that create the wonderful flavors and aromas that are associated with American hop varieties. Newer varieties such as Citra, Amarillo, Simcoe, and the New Zealand-grown Nelson Sauvin have been very popular recently, along with the classic American ?C hops? (Cascade, Centennial, Chinook, and Columbus/CTZ).

Brewers today typically add a large amount of hops near or at the end of the boil, which adds more flavor and aroma, as opposed to simply bitterness. They then add more hops to the beer post-fermentation, which is called dry hopping. This process allows the beer to acquire even more hop aroma over several days. If IPA is served from a firkin, the firkin will often be packed with even more dry hops, which remain in the beer until consumption. Simply put, modern American IPA is all about big hop flavor and aroma. As newer varieties of hops continue to come to the market, the flavors and aromas of IPA continue to push into bolder and more interesting territory.

At Firestone Walker, we like our IPAs big and hoppy?a perfect fit for our Californian/British heritage. Union Jack weighs in at 7.5% alcohol and is dry hopped twice, while Double Jack comes in at an even higher 9.5% alcohol and is dry hopped three times. Both beers are all about hop flavor and aroma, with substantial but balanced bitterness, and a more restrained malt flavor that supports but doesn?t get in the way of all that great hop aroma that comes from a mix of several Pacific Northwest hop varieties. We also recently stepped into the dark realm of ?black IPA? with Wookey Jack, our Black Rye IPA. Wookey blends earthy rye with a touch of roasted malt flavor and citrus, stone fruit, and tropical flavors from healthy doses of citra and amarillo hops used in both the boil and dry hop.

I personally tend to be what you could call an ?IPA purist? in that I like my IPAs pale, dry, and hoppy. I also tend to think that the name should only be applied to beers that fit the original style descriptors. I have come around a bit to black IPA though. Whatever you want to call these dark IPAs, they sure can taste amazing if done right (which we have, thank you very much). Beyond that, session IPA, rye IPA, Belgian IPA, white IPA, and now even red IPA are gaining popularity. These beers might not strictly please the purest in me, but I?ve certainly had examples from each that I have very much enjoyed, and I hope brewers continue to explore the hoppier side of brewing.

IPA is one of my favorite beers to drink with food because it goes particularly well with many of my favorite foods. Spicy tacos and other Mexican dishes, spicy Thai and Indian curries, and spicy Cajun dishes all go great with IPA, as the fruity and floral hop flavors meld with the spices in the food, and the heat and robust flavor of the food stand up to the bitterness of the hops. Even pasta dishes with tomato-based sauces are a great pairing as the hops cut the acidity of the tomato and the richness of melted cheese in something like lasagna. Along the same lines, pizza is always a win. For dessert, try carrot cake with a rye IPA and you can thank me later.

While I won?t be shy about encouraging the consumption of one of our IPAs for IPAday, IPA is a style best consumed as fresh as possible, so I also absolutely encourage you to get out and drink a local IPA on tap at your local brewpub or beer bar. I?ll be raising a Union Jack and saluting all the other hop heads out there.

Cheers!

Source: http://www.firestonebeer.com/mingle/brewers-blog/2012/08/01/bitter-celebration-the-ipapocalypse/

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Health Do or Don't: Babies at Pilates Class--Can You Workout With ...

In theory, it's very cute: Moms taking their babies to the gym, where junior toddles around beside mom who's pumping iron. Or the yoga classes where babies do poses right alongside their mothers. But is this really a good idea or even an effective workout?

0802-fitness-moms.jpg

The New York Daily News recently featured the trend of mom-and-me fitness, where moms bring their babies and tots to fitness classes to make exercise a shared experience. Mom gets her workout, babies have fun! Win-win, right? Or is it?

In the article, one New York-based pilates class actually lets the moms use their babies as "weights."

While I think this could work for some women, I'll be honest: I don't think I could do it. I'm a mom to three little boys, and while I love sharing my life with them in every way, I have to admit that I draw the line when it comes to my workouts. My exercise of choice is running, and I count it as my escape, my alone time. I like to clear my head, listen to music, and just be by myself for a full 45 minutes. I don't even like to use the jogger stroller for the reason that I need a little alone time! So, I can hardly imagine my 1-year-old tugging at my shirt during a pilates class or my 3 year old giggling beside me during yoga class. I'd be more focused on making sure their needs were met and that they were having fun than actually feeling the burn, you know?

Take the kids on bike rides, walks, trips to the park for active fun--yes! But take them with me while I'm having a dedicated workout? I just don't think this would work for me. But I'd love to know what you think.

Would you take your baby to a fitness class?

P.S. Should people be bringing babies to the office? And, does this new study give pregnant women the license to drink?

Photo: Thinkstock

Source: http://www.glamour.com/health-fitness/blogs/vitamin-g/2012/08/health-do-or-dont-babies-at-pi.html

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Facebook?s Justin Osofsky Rises To Director Of Platform Partnerships As Ethan Beard Heads Out

Justin Osofsky Ethan Beard Done 3Facebook keeps its network tight. Today it promoted Justin Osofsky to director of platform partnerships and operations, taking the spot of Ethan Beard who is departing after leading the partnerships team along with Dan Rose since 2008. Director of platform marketing Katie Mitic also announced she was leaving today, and mobile platform marketing manager Jonathan Matus stepped down last week. Along with Sheryl Sandberg's addition to the board of directors, and long-time Facebook engineers Mike Vernal and Cory Ondrejka taking on former CTO Bret Taylor's role, the message is clear that while some talent may be draining away post-IPO, Facebook prefers new leaders who've been steeped in its open and connected philosophy.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/R-oDzctwq_w/

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Sky UK takes on Netflix with the launch of Now TV movie streaming apps for iPhone and iPad

Sky UK takes on Netflix with the launch of Now TV movie streaming apps for iPhone and iPad

UK Satellite broadcaster, Sky has just launched its Now TV apps for the iPhone, iPad, and iPod touch. Now TV is a UK-only service that offers movies on the go without the need for a subscription to Sky satellite services. The apps compliment the roll out of the service for Mac and Windows PCs in mid-July and look to bring some stiff competition to Netflix.

NOW TV customers can ?pay & play? for instant access to an extensive range of over 1,000 movies through Sky Store including the very latest ?now on DVD? releases and much-loved classics. From launch, ?now on DVD? titles will include recent releases such as We Bought a Zoo, The Woman in Black, The Best Exotic Marigold Hotel, This Means War and Ghost Rider: Spirit of Vengeance. ?Pay & play? movies on NOW TV range from 99p for classic titles to ?3.49 for the latest blockbusters.

If you are a big watcher of movies, Sky is also offering an all you can eat subscription service which it is calling Sky Movie Pass. This will cost ?15 a month and those who sign up will receive the first 30 days for free. This is more than double the cost of a monthly subscription to Netflix. At the moment the apps don?t really offer much more than what is already available through Netflix and one or two other movie streaming services. Where this app might excel is in the promised future roll out of additional content. Sky should add in live action from the Barclay?s Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis and the Masters from Augusta. If this content becomes available on a match by match basis, Sky could be onto a real winner!

If you want to give the app a go, you need to firstly set up an account at nowtv.com. Once you have done that, you can download the app from the link below. It is a universal app so works on iPhone, iPad and iPod touch. You must be running at least iOS 5.0. If it is anything like other Sky streaming apps, you may have trouble using it if you're jailbroken.

Free - Download Now

Would you consider watching movies or sports events on a pay and play basis with Sky's Now TV?



Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/ELoDKZ6S9Qc/story01.htm

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Qualityhypnosis.com Selfhypnosis Program yourself with your ...

  • 'Obese' Or 'Overweight' Are Hurtful Labels, Whereas Terms Like 'Large' Considered By Parents To Be Less Offensive July 31, 2012

    If doctors want to develop a strong rapport with parents of overweight children, it would be best if physicians used terms like "large" or "gaining too much weight" as opposed to the term "obese." These were findings recently published by medical researchers at the University of Alberta... [?]

  • Study Suggests Health Coaches Could Be Key To Successful Weight Loss July 31, 2012

    Coaches can help athletes score touchdowns and perfect their golf swing, but can they also influence weight loss? Researchers from The Miriam Hospital's Weight Control and Diabetes Research Center say health coaches could play an important role in the battle of the bulge, according to the findings of a pilot study published online in the journal Obesity [?]

  • If Parents Want To Increase Their Children's Activity, They Should Increase Their Own July 31, 2012

    Parents concerned about their children's slothful ways can do something about it, according to research at National Jewish Health. They can increase their own activity... [?]

  • Recommendations From Guidelines on Obesity In Type 2 Diabetes Are Largely Consistent July 31, 2012

    Weight reduction, diet, exercise and behavioral therapy advised / strength of the recommendation varies On 10th July 2012, the German Institute for Quality and Efficiency in Health Care (IQWiG) published the results of a literature search for evidence-based guidelines for the treatment of obesity in type 2 diabetes... [?]

  • Exposure To Magnetic Fields In The Womb Associated With Increased Risk Of Obesity In Childhood July 31, 2012

    In-utero exposure to relatively high magnetic field levels was associated with a 69 percent increased risk of being obese or overweight during childhood compared to lower in-utero magnetic field levels, according to a Kaiser Permanente study that appears in the current online version of Nature's Scientific Reports... [?]

  • Study Identifies Receptor's Role In Regulating Obesity, Type 2 Diabetes July 30, 2012

    A recent study led by Boston University School of Medicine (BUSM) demonstrates that the A2b-type adenosine receptor, A2bAR, plays a significant role in the regulation of high fat, high cholesterol diet-induced symptoms of type 2 diabetes. The findings, which are published online in PLoS ONE, also identify A2bAR as a potential target for the treatment of type [?]

  • New Drug May Promote Weight Loss, But Also Help Maintain It July 29, 2012

    A new drug could aid in losing weight and keeping it off. The drug, described in the journal Cell Metabolism, increases sensitivity to the hormone leptin, a natural appetite suppressant found in the body. Although so far the new drug has only been tested on mice, the findings have implications for the development of new treatments for obesity in humans... [?]

  • Why Do Anti-Hunger And Anti-Obesity Initiatives Always Fall Short? July 27, 2012

    New research shows how we can innovate our way out of a double crisis With widespread hunger continuing to haunt developing nations, and obesity fast becoming a global epidemic, any number of efforts on the parts of governments, scientists, non-profit organizations and the business world have taken aim at these twin nutrition-related crises... [?]

  • Obesity Theories Challenged By Hunter-Gatherer Study July 27, 2012

    A new study comparing the lifestyle of Westerners with that of hunter-gatherers challenges the idea that the current obesity crisis is due to lack of physical activity. The researchers suggest the more likely explanation is over-consumption of calories, particularly due to the presence of energy-dense foods in the Western diet... [?]

  • Increased Risk Of Post-Surgical Infection After Orthopaedic Trauma, Total Joint Replacement In Patients With High Blood Sugar, Obesity July 27, 2012

    Two recent studies in the July issues of the Journal of Bone and Joint Surgery (JBJS) looked at surgical site infections and hyperglycemia, the technical term for high blood glucose, or high blood sugar... [?]

  • Erectile Dysfunction Can Be A Warning Sign For Heart Disease In Younger And Middle-Aged Men And Men With Diabetes July 27, 2012

    Although erectile dysfunction (ED) has been shown to be an early warning sign for heart disease, some physicians - and patients - still think of it as just as a natural part of "old age." But now an international team of researchers, led by physicians at The Miriam Hospital, say it's time to expand ED symptom screening to include younger and m [?]

  • Test Shows Subconscious 'Stop Signs' Can Help Control Overeating July 26, 2012

    Once you pop the top of a tube of potato chips, it can be hard to stop munching its contents. But Cornell University researchers may have found a novel way to help: edible serving-size markers that act as subconscious stop signs... [?]

  • Inactive, Fat Rats Used In Lab To Understand Childhood Obesity July 26, 2012

    Childhood obesity has nearly tripled in the past three decades, and by 2009, 17 percent of those 2-19 years of age were classified as obese... [?]

  • Minimizing Exposure To Artificial Light At Night May Improve Depressive Symptoms July 26, 2012

    Chronic exposure to dim light at night can lead to depressive symptoms in rodents -- but these negative effects can be reversed simply by returning to a standard light-dark cycle, a new study suggests... [?]

  • Study Suggests Obesity Is Due To Increased Food Consumption, Not Decreased Energy Expenditure July 26, 2012

    Modern lifestyles are generally quite different from those of our hunter-gatherer ancestors, a fact that some claim as the cause of the current rise in global obesity, but new results published in the open access journal PLoS ONE find that there is no difference between the energy expenditure of modern hunter-gatherers and Westerners, casting doubt on this t [?]

  • Childhood Obesity Linked To 50% Higher Risk Of Urothelial And Colorectal Cancers In Adulthood July 25, 2012

    Parents are increasingly conscious of the dangers of childhood obesity. There is a growing recognition of health problems associated with extra pounds, including the risk of diabetes, heart disease, and joint and muscle pain. New research from Tel Aviv University has revealed another significant reason for children to maintain a healthy weight. Dr. Ari Shami [?]

  • Snacking And BMI Linked To Double Effect Of Brain Activity And Self-Control July 25, 2012

    Snack consumption and BMI are linked to both brain activity and self-control, new research has found. The research, carried out by academics from the Universities of Exeter, Cardiff, Bristol, and Bangor, discovered that an individual's brain 'reward centre' response to pictures of food predicted how much they subsequently ate... [?]

  • How We Can Innovate Our Way Out Of A Double Crisis - Hunger And Obesity July 24, 2012

    With widespread hunger continuing to haunt developing nations, and obesity fast becoming a global epidemic, any number of efforts on the parts of governments, scientists, non-profit organizations and the business world have taken aim at these twin nutrition-related crises... [?]

  • Overweight Kids Already Have Risk Factors For Heart Disease July 24, 2012

    The prevalence of childhood obesity is increasing worldwide, now researchers say that 2 out of 3 severely obese children have at least one risk factor for cardiovascular disease. The study is published online in Archives of Disease in Childhood. The findings from the study are based on data supplied by pediatricians to the Dutch Pediatric Surveillance Unit.. [?]

  • Healthier Options Now Available At Chain Restaurants With Menu Labeling July 23, 2012

    The recent Supreme Court decision on the Patient Protection and Affordable Care Act has cleared the way for national requirements about posting nutritional information at chain restaurants. Listing calories, fat content, and sodium levels of menu items at the point of purchase has been promoted as a way to address the obesity epidemic... [?]

  • Source: http://howcanyouloseweighttoday.com/2012/07/31/qualityhypnosis-com-selfhypnosis-program-yourself-with-your-computer-weight-loss-hypnosis/

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    Wednesday, August 1, 2012

    5 tech tools to boost your business productivity | Small Biz Daily

    5 Tech Tools to Boost Your Small Business Productivity

    What tech tools help your small business stay productive? In today?s guest post, Brian Sutter shares his picks.

    Technology has rapidly transformed over the past 100 years. And with that rapid transformation, we?ve seen vast improvements in how small business owners can run their business more efficiently. From storing unthinkable amounts of data on tiny memory sticks the size of a pack of gum to instantly communicating with business partners halfway around the globe, the notion of running your own business has become more of a reality with new technological advancements. Here are our picks for the top 5 tech inventions that have done the most to boost small business owners? productivity.

    1. The Internet: Probably seen as the greatest technological achievement in the modern era, the Internet has enabled small business owners to work more efficiently than ever imagined. Small business owners are now able to affordably build custom websites, enabling them to market their products and services to the masses. In addition to marketing on a large scale, the Internet is the driving force behind how we as small business owners better communicate with one another.

    2. The Transistor: You love keeping up with the latest small business tips and news on SmallBizDaily, right? Well, you?d better thank the transistor, because this post would not be available without it. The invention of the transistor, the tiny device used to amplify electronic signals in almost every piece of technology, is the brainchild behind many small business technologies used everyday. From the tablet and the smartphone you carry in your pocket to such tech giants like Google (Gmail, anyone?), the digital world we live in would not be possible without this tiny, yet powerful device.

    3. Cloud Storage: The notion of storing small business data in the cloud is a bit hard to grasp for some. However, cloud storage is continuing to propel small businesses forward, further increasing productivity on a daily basis. Need to get that report finished before tomorrow morning? Simply upload it to one of the many cloud storage services before leaving the office, and finish it later that evening, anywhere, anytime.

    4. IEEE 802.16: What?s IEEE 802.16? Much like Wi-Fi, IEEE 802.16 can wirelessly transmit Internet access up to 30 miles with connection speeds similar to DSL. Introduced in 2002, this advancement has allowed businesses to access email, Internet, and other online communication services while on the go. No longer do you need to be tethered to your office to turn that to-do list into a to-done list.

    5. The Barcode: While we?re accustomed to seeing barcodes everyday, most of us don?t give much thought to how barcodes work, or how they can increase productivity in our business.? The barcode is being used in nearly every type of industry to replace manual data entry. From asset tracking and inventory control to POS systems, the barcode can be applied to many applications for boosting office efficiency.

    There you have it?our picks for the top 5 inventions that have helped shape small businesses over time. What technological advancement tops your list? Drop us a comment below and let us know what has helped to improve your small business!

    Brian Sutter is the director of marketing at Wasp Barcode Technology, responsible for the development and execution of the company?s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media.

    Optimized with InboundWriter

    Source: http://www.smallbizdaily.com/9720/5-tech-tools-to-boost-your-small-business-productivity/

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    2 keys to dramatically lower VOIP TCO | expertIP

    This is the first post in a series that explores five reasons to revisit the business case for deploying IP telephony and VoIP in your organization.

    IP telephony has been with us for more than a decade, but despite the attractive features and progressive nature of the technology, the pace of adoption has been rather slow. Only about 40% of businesses today have introduced some form of VoIP in their offices or factory floors.

    When IP telephony first hit the market, people liked the idea of deploying shiny new phones plugged directly into the LAN. However, they were much less enthusiastic about the business case for doing so. A phone is still a phone, and when it is offered to you at prices that are higher than your old equipment, you pause for a moment.

    Things are starting to change now, and there are plenty of reasons to look at IP telephony again.??

    VoIP and Total Cost of Ownership (TCO)

    Until recently, deploying VoIP in an enterprise usually meant acquiring an IP-PBX and replacing the old TDM sets with IP phones. Even when the price of the new equipment compared favorably with the old gear that it replaced, VoIP did not significantly affect the TCO of other key communication systems, including:

    • Telephony interfaces to the outside world (PRI interfaces and monthly fees)
    • Long distance costs
    • Media gateways
    • Bandwidth fees for data communications
    • Specialized personnel to maintain the communication system
    • Replication of a portion of all of the above costs in a multitude of local branches

    The interdependency between IP telephony and the rest of the enterprise communications TCO will grow closer. This is for the better, as enterprise communications TCO can be reduced dramatically by leveraging two new telecommunications trends that directly relate to IP telephony.

    1.????? SIP Trunking: SIP trunking, or the ability to communicate through IP telephony beyond the confines of the enterprise, along with its extended variant, SIP trunking consolidation, can deliver significant savings for organizations that have the acumen to deploy them.

    Let?s look at SIP trunking consolidation, for example. An enterprise that deploys VoIP and uses an IP connection to their service provider for both voice and data communications can gain the following benefits:

    • Consolidation of all PBX functionality at the data center and elimination of all smaller PBXs at the branches.
    • Elimination of all direct PSTN links (PRIs).
    • Consolidation of all SIP trunking connectivity at the data center and the elimination of local media gateways.
    • Lower long distance costs through the optimized IP routing of calls.
    • Data bandwidth savings through converging voice and data connectivity over the IP network.

    Studies have indicated that these changes can lead to TCO savings of 40% or more.

    2.????? Smartphones: The smartphone cannot be ignored. It has evolved from a symbol of juvenile self-absorption to an indispensable tool in many business interactions.?The growing bring your own device (BYOD) trend will only enhance the status of smartphones and tablets. Since most smartphones work on both cellular and Wi-Fi networks, they can be integrated with an IP telephony system and, in many cases, replace or partially replace desktop telephone sets. If 30%?of desk phones are replaced by mobile devices, an organization can save up to 25% on the total cost of purchasing new phones.?This attractive option does not work and is not available with old digital telephony systems.

    SIP trunking and smartphones alone justify taking another look at the TCO savings that can be triggered by IP telephony. Stay tuned for future posts in this series that will explore more reasons why you should look at IP telephony. You will definitely be encouraged by what you see.

    Download ?The IP Imperative? from Frost & Sullivan to learn more about creating business value through enhanced enterprise communications.

    As Technical Content Manager at Allstream, Paul works with product management to ensure that the technical and marketing information produced by Allstream is accurate, compelling and well-written. He is a Professional Engineer in Electronics and Telecommunications with many years of experience working for market leaders like Siemens, Nortel and Motorola. Paul also keeps an eye on the latest industry developments and is always looking for new trends or products that would be relevant for Allstream and their customers.

    Source: http://blog.allstream.com/2-keys-to-dramatically-lower-voip-tco/

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