Whether you are a pay-per-click (PPC) or Facebook advertiser, or both, no doubt you have wondered if your money is well-spent. Here?s some help in evaluating the efforts: a recent study of the efficacy of Facebook advertising and a free tool that helps you benchmark your Google AdWords performance against that of other companies spending relatively the same amount on Google PPC ads.
More Effective Facebook Ads
A study by Alchemy Social, which manages Facebook advertising campaigns, and Experian Marketing Services, which tracks visits to websites, looked at key performance indicators (KPIs) that can be indicative of how well a Facebook ad campaign performs. They tracked how often a ?fan? who clicked ?like? actually visited a client telecomm company?s online store. In a white paper reporting on the study, Alchemy Social wrote, ?[M]easuring the return on fans acquired during a Facebook ad campaign requires a more sophisticated approach [than direct-response ads] using metrics that go beyond click paths and instead measure the overall effect campaigns have.?
One of their conclusions that seems self-evident but is easy to overlook in doing an internet ad campaign is that cheap fans become mediocre customers. If you?re running a campaign to get fans,
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Source: http://www.thmg.com/ppc-tips/how-to-improve-your-online-advertising-campaign/
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